I had the unique opportunity to support this startup from the ground up—overseeing every moving part required to bring the business to life. From project budgeting and product development to sourcing, design, vendor contracting, and campaign execution, I led each phase with hands-on involvement.

My core focus centered on the creative campaign, website development, and full launch planning. This project pushed me beyond the traditional project management scope, allowing me to apply strategic vision and take decisive action to set the business up for long-term success. It remains a project I'm especially proud of—both for its complexity and for the growth it inspired.