My role on these projects involved leading a team of designers, copywriters, and Art Directors in the conceptualization, design, execution, and to create engaging and effective content for Urban Decay's latest products. These campaigns were launched on various digital platforms including e-commerce, social media, and the brand's website. 

Our team was also responsible for establishing a new partnership and educating our partners on the best practices to drive efficient results. As creative challenges were arising, communication and collaboration with key stakeholders, were crucial to the success of these campaigns.